The role of market research in digital marketing: Driving data-backed strategies for success

This article explores the role of market research in digital marketing and highlights its significance in driving data-backed strategies for success. It emphasises the importance of understanding the target audience, identifying market trends and opportunities, refining marketing strategies, conducting competitor analysis, assessing customer satisfaction and brand perception, optimising user experience, and making data-driven decisions. Market research in digital marketing enables businesses to gain valuable insights, make informed decisions, and achieve desired outcomes in the ever-evolving digital landscape.