Product Management in M&As: Navigating Complexity and Maximising Value

Product management plays a crucial role in the success of mergers and acquisitions (M&As). It ensures customer satisfaction, revenue growth, cost rationalization, and innovation. Pre-merger preparation involves due diligence, product roadmap alignment, talent assessment, and market analysis. Developing a post-merger product strategy includes setting clear objectives, prioritizing products, creating an integration plan, and effective communication.